Loblaw's Tests S-Less Stores


Have you asked yourself recently "Hey, what happened to the "s" in my local Loblaw's sign?" If so, you probably live in Toronto or Collingwood and are curiously attentive to detail.

The missing "s" comes as Loblaw Corporation, parent company of Loblaw's grocery chain, tries out a rebrand at three of their stores. Two of the locations are in Toronto, one on Burnamthorpe, and the other at Yonge Street and Yonge Boulevard (between Lawrence and York Mills), with the third store in