toronto.web.ca

In the weeks leading up to the mid-April opening of an Ikea store in Kobe, Japan, the Swedish furniture design giant has “redecorated” one of the city’s subway trains (the campaign ended today). It is the most blatant form of “ad creep” I’ve seen in ages, but maybe because it’s soooo over-the-top — and executed really well — that I can swallow it. Or maybe its because I own too